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Marketing and Sales Books

Successful Sales Get Brilliant Results Fast 

Successful Sales-Pauline RowsonAuthor:  Pauline Rowson
Published:  1 August 2009
£9.99
ISBN:  978 1 85458 484 7
Paperback
Crimson
224pp


This step-by-step guide to successful sales looks at how to build sales rapport and effective body language as well as how to conduct telemarketing, cold calling and appointment making - skills vital to any business wanting to make more sales.This brand new series is designed to help you become Successful in whatever you do. Whether you need to learn a new skill quickly or overcome a new life challenge.Written in an accessible and lively way, every book is suitable for a self-starter or for someone wanting to brush up on an existing skill.

"This is a great book to read. If you want a book to be clear, direct and motivate you to action – this is it." Mumstheblog

Successful Marketing Get Brilliant Results Fast

Successful Marketing-Pauline RowsonAuthor:  Pauline Rowson
Published: August 2009
9.99
ISBN:  978 1 85458 481 6
Paperback
Crimson
224pp


Practical and easy-to-use, this book is a step-by-step guide to learning effective marketing quickly and easily. From direct mail to marketing online, this handy guide shows readers how to market their product or service to win more business.This brand new series is designed to help you become Successful in whatever you do. Whether you need to learn a new skill quickly or overcome a new life challenge.Written in an accessible and lively way, every book is suitable for a self-starter or for someone wanting to brush up on an existing skill.

'This is an excellent book which targets all aspects of marketing in an easy to read form. No hard to understand jargon which is very off putting in some marketing books. Just the facts you need to help you identify and target customers and potential customers. This book covers all aspects of marketing with Action Points throughout and Quick Recaps at the end of each chapter. Ideal for anyone who wants to grow their business and stay ahead of the competition" Ann Baldwin

Successful Customer Service Get Brilliant Results Fast 

Successful Customer Service-Pauline RowsonAuthor:  Pauline Rowson
Published: August 2009
£9.99
ISBN:  978 1 85458 482 3
Paperback
Crimson
224pp


This is a step-by-step guide to the key elements of excellent customer service. It explores how customer service can make more profit, win more customers, and get existing customers to spend more – essential information for all business owners and managers.This brand new series is designed to help you become Successful in whatever you do. Whether you need to learn a new skill quickly or overcome a new life challenge.Written in an accessible and lively way, every book is suitable for a self-starter or for someone wanting to brush up on an existing skill.

'A handy book that covers both the 'how to create' and 'the techniques' for Customer Service. It contains a lot of examples and top tips which are easily adaptable for individual businesses. The quick start guide (Chapter 18) means its easy to dip in and dip out of this book with out too much hassle. I will definetely be recommending this book, the only drawback being it would be nice for a bit of colour other than just the bright orange cover!" Katie Wilde

"I have just come across this book and have to comment on what a fantastic read it is. It looks at ways in which customer services are important, ways to improve your service and technique. There are questionnaires that can be completed by your employees and top tips on giving your best. I love the fact that this book offers something for both employers, and employees. Its packed with information, examples and scenarios. I would recommend this book to anyone who works in the retail sector." Sara Jordan

 "I found this book very useful, it did covers angles / lines of thoughts which i have not thought of. "www.amazon.co.uk 

"Pauline Rowson is author to several business books, and this like the others is clear, informative and packed full of useful information and action points."  Mum's the Boss

Telemarketing, Cold Calling & Appointment Making    


This practical guide will take you through the telemarketing call step by step. It will show you not only how to conduct your telemarketing and cold calls in a professional manner, but will also give you the confidence to succeed. In this guide, you will learn some positive telephone techniques to help you get through to the right person; how to promote the benefits of your services or products over the telephone; how to plan and structure your calls for maximum results; how to use your voice and personality on the telephone to build rapport; how to handle objections and secure an appointment, or achieve your objective; and how to convert enquiries into sales.

Available as an e book and audio book

Marketing To Win More Business    


This guide, written in a practical, straightforward style, covers how to win new customers and increase sales; how to market a business, its services and products cost effectively; how to make advertising work; how to get better results from direct mailings; how to boost your organisation's profile through editorial coverage; how to win more business at exhibitions; how to develop and exploit opportunities for joint promotions and sponsorship; how to conduct e-mail campaigns; how to write newsletters and e-newsletters. There are lots of tips and techniques, and a "bullet point" summary at the end of each chapter for easy reference.

Available as an e book and audio book

Successful Selling    


This book will tell you in simple steps how to close more sales and win more business; how to build better rapport with your prospects; how to sell to the right people; how to use a sales structure that works; how to overcome objections; how to read and understand body language and how to close the sale and come away with the business

Available as an e book and audio book

Building a Positive Media Profile     


Building a Positive Media Profile Book-Pauline RowsonEditorial coverage carries at least two and a half times the weight of advertising. It is a very cost effective way of raising an organisation's profile. This audiobook looks at how to build a positive media profile for an organisation. It provides information on how the media work and how to build good media relations. It also shows how to write a news release and get it published, how to conduct a radio and TV interview, and how to handle a bad news story.


Available as an e book and audio book

Are Your Customners Being Served?     


Are Your Customers Being Seved Book-Pauline RowsonrHaving a good reputation for excellent service and products is one very successful way of building a competitive advantage. This book looks at how you can win more business by retaining customers and gaining recommendations from them; how to satisfy your customers needs; how to develop an effective customer-service policy; how to use positive behaviour and attitude to win more business; how to build a better rapport with your customers; and how to handle anger, complaints, and difficult customers and turn them into satisfied customers.

Available as an e book and audio book

Where to buy Pauline Rowson's Books


Pauline Rowson's books are available in a number of formats including audio books and e books from all major retailers, independent bookshops and on line. Also available on Kindle, Kobo and Nook.

Buy Pauline Rowson's Books on Amazon


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Buy Pauline Rowson's books at your local bookshop

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