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Telemarketing presents companies with some great opportunities to win more business. If done professionally, it can help you to stimulate orders, generate leads, and build rapport with your customers.

If done incorrectly, you can lose business, alienate your customers, and destroy your organisation's reputation. In addition, you might fall foul of the law. So it pays to get it right. But telemarketing strikes fear into the hearts of many.

This highly practical guide will take you through the telemarketing call step by step. It will show you not only how to conduct your telemarketing and cold calls in a professional manner, but will also give you the confidence to succeed.

In this guide, you will learn some positive telephone techniques to help you get through to the right person; how to promote the benefits of your services or products over the telephone; how to plan and structure your calls for maximum results; how to use your voice and personality on the telephone to build rapport; how to handle objections and secure an appointment, or achieve your objective; and how to convert enquiries into sales.

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Marketing To Win More Business

In order to grow and survive in business, boosting your customer base and increasing your sales from those customers is paramount. And even if you are operating in the public sector, or in a non-profit organisation, there is still a need to communicate successfully with your target market.

This guide, written in a practical, straightforward style, covers how to win new customers and increase sales; how to market a business, its services and products cost effectively; how to make advertising work; how to get better results from direct mailings; how to boost your organisation's profile through editorial coverage; how to win more business at exhibitions; how to develop and exploit opportunities for joint promotions and sponsorship; how to conduct e-mail campaigns; how to write newsletters and e-newsletters.

There are lots of tips and techniques, and a "bullet point" summary at the end of each chapter for easy reference.

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Successful Selling

We are all in the business of selling. Selling our products and our services, selling our company, and especially selling ourselves. So whether you are selling business to business, or business to consumer, this audiobook will tell you in simple steps how to close more sales and win more business. Topics covered include:

How to build better rapport with your prospects

How to sell to the right people

How to use a sales structure that works

How to overcome objections

How to read and understand body language

How to close the sale and come away with the business

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ALSO AVAILABLE AS A DVD DOWNLOAD

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Building a Positive Media Profile

Editorial coverage carries at least two and a half times the weight of advertising. It is a very cost effective way of raising an organisation's profile. This audiobook looks at how to build a positive media profile for an organisation. It provides information on how the media work and how to build good media relations. It also shows how to write a news release and get it published, how to conduct a radio and TV interview, and how to handle a bad news story.

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Are Your Customners Being Served?

Many organisations chase the Holy Grail of obtaining new customers, spending time, money, and energy on winning them only to provide them with a service or product that, quite frankly, is inferior. What a waste! If we do not look after our customers then someone else will. In addition, those dissatisfied customers will tell others about their experience, and once an organisation gains a negative reputation, it is extremely difficult to change it. Having a good reputation for excellent service and products is one very successful way of building a competitive advantage.

This audiobook looks at how you can win more business by retaining customers and gaining recommendations from them; how to satisfy your customers needs; how to develop an effective customer-service policy; how to use positive behaviour and attitude to win more business; how to build a better rapport with your customers; and how to handle anger, complaints, and difficult customers and turn them into satisfied customers.

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Fundraising for your School

In this guide:

How to organise yourself for effective fundraising

How to research and identify potential funders

How to approach trusts and foundations, businesses and the rich and famous

How to research and write an Appeal How to cold call businesses for funding

How to get a commitment face to face

How to approach the media and raise your school's profile

Business Audio Books and E Books by Pauline Rowson

Telemarketing, Cold Calling & Appointment Making

BUY THE AUDIO BOOK BUY THE E BOOK

Marketing To Win More Business

BUY THE AUDIO BOOK BUY THE E BOOK

Successful Selling

BUY THE AUDIO BOOK BUY THE E BOOK

ALSO AVAILABLE AS A DVD DOWNLOAD

WATCH THE TRAILER

Building a Positive Media Profile

BUY THE AUDIO BOOK BUY THE E BOOK

Are Your Customners Being Served?

BUY THE AUDIO BOOK BUY THE E BOOK

Fundraising for your School

BUY THE AUDIO BOOK BUY THE E BOOK

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