Marketing, sales and self-improvement books by Pauline Rowson

Successful Sales
Get Brilliant Results Fast

This step-by-step guide to successful sales looks at how to build sales rapport and effective body language as well as how to conduct telemarketing, cold calling and appointment making - skills vital to any business wanting to make more sales.

Reviews

Successful Marketing
Get Brilliant Results Fast

Practical and easy-to-use, this book is a step-by-step guide to learning effective marketing quickly and easily. From direct mail to marketing online, this handy guide shows readers how to market their product or service to win more business.

Reviews

"This is an excellent book which targets all aspects of marketing in an easy to read form. No hard to understand jargon which is very off putting in some marketing books. Just the facts you need to help you identify and target customers and potential customers. This book covers all aspects of marketing with Action Points throughout and Quick Recaps at the end of each chapter. Ideal for anyone who wants to grow their business and stay ahead of the competition" Ann Baldwin

Successful Customer Service
Get Brilliant Results Fast

This is a step-by-step guide to the key elements of excellent customer service. It explores how customer service can make more profit, win more customers, and get existing customers to spend more – essential information for all business owners and managers.

Reviews

"A handy book that covers both the 'how to create' and 'the techniques' for Customer Service. It contains a lot of examples and top tips which are easily adaptable for individual businesses. The quick start guide (Chapter 18) means its easy to dip in and dip out of this book with out too much hassle. I will definetely be recommending this book, the only drawback being it would be nice for a bit of colour other than just the bright orange cover!" Katie Wilde

Business Audio Books and E Books by Pauline Rowson

Telemarketing, Cold Calling & Appointment Making

If done incorrectly, you can lose business, alienate your customers, and destroy your organisation's reputation. In addition, you might fall foul of the law. So it pays to get it right. But telemarketing strikes fear into the hearts of many.

This highly practical guide will take you through the telemarketing call step by step. It will show you not only how to conduct your telemarketing and cold calls in a professional manner, but will also give you the confidence to succeed.

In this guide, you will learn some positive telephone techniques to help you get through to the right person; how to promote the benefits of your services or products over the telephone; how to plan and structure your calls for maximum results; how to use your voice and personality on the telephone to build rapport; how to handle objections and secure an appointment, or achieve your objective; and how to convert enquiries into sales.

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Marketing To Win More Business

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Successful Selling

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ALSO AVAILABLE AS A DVD DOWNLOAD

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  Building a Positive Media Profile

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Are Your Customners Being Served?

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Fundraising for your School

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Being Positive and Staying Positive (even when the going gets tough)

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Also in Turkish

Communicating With More Confidence

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Now in Chinese

The above two titles have been combined into one book and available in Chinese.