Pauline Rowson looks back at her visits to the London Book Fair

In 1998 I was running my own Marketing and PR Agency and had branched into writing a series of marketing, sales and assertiveness books (published by Crimson and Matrix Media) so I thought the London Book Fair would be a good place to eye up the competition and find new contacts. What struck me was that whereas in every other exhibition I have attended people on the stands try to sell me something, at the London Book Fair no one wanted to sell me anything! In fact nobody even wanted to speak to me. I have since learnt over the years that the London Book Fair, like the much larger Frankfurt Book Fair, which I have also attended, is a place where you meet up by prior arrangement with your contacts from around the World. You go there with appointments already made.

So what are the changes? Well for a start the digital arena didn't exist in 1998 and neither did the stands dedicated to self publishing and e books. There weren't as many seminars as there are now, across a whole range of subjects of interest not only to the publishers and agents but also to authors both published and self published. And in the past whereas authors were positively frowned upon or ignored they are now welcomed.


Undercurrent is the ninth in the DI Andy Horton crime series published by Severn House in the UK, Commonwealth and the USA. Available in hardcover and as an ebook in all formats including Kindle, Kobo and Nook.




POSTED BY: PAULINE ROWSON
APRIL 17TH, 2013 @ 8:12:28 BST
APRIL 17TH, 2013 @ 8:12:28 BST
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