Judging a book by its cover
Book covers are a mystery almost as deep as the crime novels they represent. What makes a striking cover is a question that perhaps even my detectives can’t solve. While I have clear ideas others seem sometimes to differ. It’s a bit like your neighbour’s wallpaper, they think it delightful, you think you should wear sunglasses every time you enter their house.
The cover has a function, aside that is from protecting the book. It needs to convey the style of the book, even if it is non-fiction, or the genre of the book if fiction. With crime novels there are so many subgenres. If it is gritty gruesome then blood and gore must feature, or a dark brooding cover could be appropriate. If it is a cozy crime or humorous then light colours are used and the cover has a humorous touch even sometimes a cartoon style.

The covers of my DI Andy Horton novels in China and in the USA are vastly different to the ones produced in the UK and that is to reflect the tastes of their audience.
Typically the potential reader browses on line, in a bookshop or library, looks at the cover, reads the blurb and then the first few lines before making a decision to purchase or borrow.

The designer will search the photo libraries, such as Getty Images and Shutterstock, or his/her own library of pictures, and those available via the internet. There is a fee for using library images and sometimes restrictions for use. It is down to the designer, or publishing house/author, to check copyright and if a fee is required.

Unbeknown to me at the time of design three of my DI Andy Horton novels have pictures of Portsmouth, where the novels are set. One came from Shutterstock, the other two the designer’s own photographs.
The designer will also be following a house style when it comes to font style, positioning the title and the author’s name and perhaps a strap line, often a testimonial (shout line). The better known authors, or the amount of money a publisher has invested in a new author, also influences where the author’s name will appear and how large, often above the title and in large letters with the title often almost a throwaway point. As I said, readers don’t recall titles but they will recall the author’s name or look out for that author’s books if they are a fan.
Often an author has little or no influence on the covers unless they are self-publishing or working with an internet-only publisher. The publishing houses generally speaking have complete control over the covers, and that is usually specified in the contract. If you are shown the covers in advance it comes with a carefully worded email along the lines of "here is the cover for the new book, we hope you like it. We do!”




POSTED BY: PAULINE ROWSON
FEBRUARY 17TH, 2020 @ 9:09:35 UTC
FEBRUARY 17TH, 2020 @ 9:09:35 UTC
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- Judging a book by its cover
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